Many businesses want to get into online marketing, and, certainly, some companies are scoring big sales on the World Wide Web. But many more are failing. What are the businesses that are succeeding doing right?
They have a clear objective.
Don't create a website just because it's the thing to do. Decide why you're building your site, and design it with this in mind. But don't limit yourself. websites can serve a number of goals. You can advertise, sell, build prospect lists, or pursue other creative marketing ideas.
They start by experimenting.
This is a new medium; learn through experience. It's far more important to get a site going than to spend months planning it.
They look for cost savings.
A toll-free number for order-taking or customer service can be very costly. If customers communicate with you through the Web, these costs are eliminated entirely, and the savings go directly to the bottom line. Before committing to this strategy, however, make certain your operation is ready to service customers in this new way.