BizAims

When Adolf Dassler or Adi how was he called by friends return from First World War, he began to produce his own shoes in his mother's laundry, in Herzogenaurach, Bavaria. In 1924 his brother Rudolf joined him and the company prospered. In 1928 Dassler company sponsored with sport shoes The Summer Olympics in order to expand the firm on international arena. After the WW2 the brothers split up in Puma directed by Rudolf and Addidas (Adi Dassler) by Adi. In 1949 Adi registered his firm as adidas AG, with lower-case lettering.

Adidas AG is part of the Adidas Group which consists also of Reebok, TaylorMade-adidas golf company and Rockport. Adidas is the biggest sportswear producer in Europe and the second in the world. It producers sports footwear for women, clothing, bags, eyewear, shirts, watches and other sport related goods.

Here are the products offered by adidas for women:

1)      Adidas_1 Smart Ride W.

2)      Adilibria Workout.

3)      Adilibria Ballerina.