BizAims

According to MarkMonitor company report about the use of brands and trade marks, swindle cases in Internet becomes more and more. The report contains recommendation to owners of brands in order to more resolutely struggle against those physical persons or companies who appropriate another's trade marks or names of domains.

The special attention is given to the so-called “fishing” technics which purpose is to access the confidential data of users such as logins and passwords. It is reached by carrying out mass distribution of electronic letters on behalf of known brands.

Internet swindlers also actively use “fishing” technics for illegal reception of the personal information, for example, the data on credit cards. According to MarkMonitor, “fishing” cases for the second half of 2008 have increased on 122 %. The company carries it into the account of the present economic crisis.

Another problem which lawful firms often face consists that swindlers register the domain name only slightly different from a known brand to entice the user on the site.  According to an analyst of Kaspersky laboratory Eddi Uillemsa, swindlers use a carelessness and trustfulness of people.

“Swindlers perfectly understand that people often are mistaken, while printing the names of the required companies. And they use errors, enticing users on false sites”, - considers Uillems.

In its opinion, users must be vigilant and to establish on their computers adequate protection.

Now “fishing” attacks on the sites which are engaged in online auctions and retail trade, a little has weakened, however swindlers now involve more social networks and game sites. According to MarkMonitor, the majority of the illegal sites which are engaged in plunder of brands are registered in the United States, Germany and Great Britain.