After being applied only in online shopping the term
e-commerce
evolved and currently includes all features of business and market processes
available via Internet and the technologies used in the World Wide Web. A simple
and clear definition of the electronic commerce could be: business performed
online, selling or purchasing goods and services via Web storefronts. The
products may be physical or services, such as online consultation. In addition,
e-commerce encompasses digital products, including news, audio
and video, software and various knowledge-based products.
Electronic commerce means the process
of selling and buying products and/or services through enabled technology. This
technology is available through Internet. Just like in physical markets the e-commerce
may feature such exchanges as b2b, b2c or ever c2c. The evolution of the electronic
commerce has registered fast growth since the last decade of the 20th century.
There have been significant socio-economic involvements during the transition
from physical market to the technology-enabled one.
With the help of electronic commerce
business transactions became less costly and in addition they can easily bypass
geographic and time obstacles that the commerce previously faced.
A lot of industries today are organized into supply chains that involve supply
and demand rules among manufacturers, suppliers, warehouses, and stores. Thus
the products arrive on due time and at the right spot. Business requirements
represent the glue that sticks together different producers by providing
company policies regarding prices, methods of payment, as well as other
information stipulated in the contract.
With the help of automated business
rules, the platforms of electronic commerce offer fast and synchronized
exchange of data regarding supply and demand among the supply chain
participants. Thus e-commerce reduces labor and inventory costs
and at the same time increases customer satisfaction.
Internet also encourages companies to work together
by allowing them to communicate easily in different time zones and cooperating
between and within them via joint websites.
Other things that Internet technologies
are impacting are related to socials issues, including privacy. Internet allows
bypassing various physical and technological obstacles. It significantly
simplifies the process of gathering personal data from customers providing new
types of data to be gathered.
There is a certain concern about who owns and
controls private data and how this information is collected. In 2001 the
Congress of the United States analyzed at least 50 privacy-related bills. A lot
of bills concerned the consumers' choice on opting in or out of private
information collecting.
It is worth noting
that privacy deals with customers' management of their transaction's
information confidentiality. Security, however, means the level of protection
of these transactions against assault or corruption.
Customers need to be sure about the fact that their
credit card will stay secure before they offer the card on the Internet. In
order to lower the risk of stealing credit card numbers, companies apply to
digital certificates that prove their authenticity.
VeriSign
represents one of the certificate authorities that take action of a third party
that can be trusted to issue digital certificates. The Secure Sockets Layer
(SSL) technology represents an industry standard with the help of which digital
certificates utilize encryption-based protocols that secure the integrity of
customer's information exchanged online. When the information on the
transaction resided on the website of the merchant, firewalls can be applied
for prohibiting Internet access.
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