Alex Zhardanovsky is an evangelist for subscription-based businesses, as he co-founded PetFlow.com, an online service that ships kibble and pet toys to consumers' doors. Just three years after its debut, the company is expected to pull in $50 million in sales in 2014.
But as gung ho as he is, Zhardanovsky sees that this model isn't for everyone.
He dismissed an idea that someone pitched him recently for a subscription-based sock-of-the-month club, for instance, saying, "How many pairs of socks does a guy really need? Once I get a few months’ worth, I'll cancel, and that’s not a good subscription model." Read more...More about Business, Subscription Service, Small Business, Startups, and Home